Isabelle Baldwin designs and makes upholstered furniture in its workshop in the south of England.

With a focus on timeless, considered design and exceptional craftsmanship, IB’s mission has always been to bridge the gap between the convenience of buying off-the-shelf and the experience of buying high-end bespoke furniture. Our user-friendly online design tool means you can see your piece of furniture come to life as you customise it, choosing the shape, size, leg style and fabric from a range of carefully selected fabrics.

Founded in 2020 by Isabelle, we have quickly built a reputation with both retail customers and interior designers as the go-to place for beautifully made, fully customisable upholstered furniture, approachable pricing, reasonable lead times, and exceptional customer service.

Our goal is very simple: to make it as easy and enjoyable as possible for you to design the perfect pieces of upholstered furniture for your home. With the choice of thousands of fabrics, a lack of transparency in pricing, and the pressure to make a decision after seeing one small cutting of fabric, it can be a daunting and stressful process. We want to change this. Being able to visualise the end result is invaluable, so we offer this service to all of our customers.

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